About
I've spent the last decade helping organisations think more clearly about strategy. Not the slide-deck kind — the actual kind, where you understand your landscape, your position in it, and what moves are available to you.
Wardley Mapping is the best tool I've found for that. It makes the invisible visible: commoditisation pressure, component dependencies, where things are evolving, where competitors will be forced to go. Once you can see the map, the decisions become obvious.
What I do
Maps. I run mapping sessions, teach the practice, and work with teams to build situational awareness into how they make decisions.
Tools. I build software that makes mapping easier. Most of it lives at wardleymaps.com.
Writing. Occasionally I write about what I've learned. It goes on this site when it's about thinking and practice, and on the wardleymaps.com log when it's about the project.
How to reach me
The best way is through wardleymaps.com. There's a contact link in the footer.
If you want to talk strategy, mapping, or building: I'm interested.